More and more fashion companies are setting up a new type of business model for consumers who want to ‘rent’ fashion, rather than commit to a purchase.
This allows the person to have a constantly revolving wardrobe which keeps them looking up-to-date, but avoids the problem of what to do with garments once you have got bored of them. Particularly helpful if you regularly need statement items for special occasions, if your size fluctuates, or if you want to experiment with your style.
Rent the Runway is a USA based company who have been selling this new concept of recycling fashion, as are denim brand Mud who actually recycle returned jeans.
