Personal Branding – Corporate Stylist

The way we present ourselves is the quickest non-verbal form of communication there is – and it’s POWERFUL!

Fashion is a language – what are YOU saying?


Images from Pinterest

Strangers judge us within 6 seconds* based on the way we look (and that reduces to only 3 seconds on the dating & social media scenes!) so I’ve constructed my personal styling business around coaching clients on how to make the best of their 6 seconds, building them an impressive personal brand.

As a personal stylist, I know that every single piece of clothing, jewellery, the way we wear our hair, even down to the shade of our nail varnish, has a connotation which other people then make assumptions about the ‘type’ of person we are.

We judge people instantly and often unwilling.

Once our fashion style is labelled as a certain ‘category’, it’s ALMOST IMPOSSIBLE to be seen differently, hence why first impressions are VITAL – and no more so than in the workplace!!

Stylish Business Attire For Women

Image from Pinterest

” Kim is amazing. She was one of my favorite discoveries of 2017. Kim helped me with a number of projects, one of which was refreshing my corporate wardrobe with a fun and surprisingly affordable shop. I love working with her and I constantly recommend her to others ” – Leah Fricke

Interview Fashion Style – Non-verbal Communication!

Studies have shown that 65% of hiring managers say that CLOTHES have been the deciding factor between 2 similar candidates**, so what we WEAR can in fact be more important that what we SAY in the workplace!


Book in today and let’s start improving your personal brand!

Personal Branding Expectations

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Office wear for women, and men, is scrutinized particularly fiercely as there’s a particular expectation of how to present ourselves at work, hence why it’s the worst place to feel unconfident or uncomfortable!

Don’t you want to be remembered for the right reasons?

Outfits should look:

  • Corporate
  • Business-like
  • Professional


But what does that look like?

Well, it differs for each business sector and therefore individual personal brands will differ too, also taking in to account the level you work at:-

  • Corporate
  • Semi-Corporate
  • Creative

Office Wear for Women

Here’s some inspiration for business attire for women that I created for Mums@Work recruitment company. It includes guidelines around what types of job roles fall in to each of the 3 market sectors:

What To Wear To An Interview




My Personal Shopper Insight

Click here for some further business wear for women with the brands to shop from, although I created this blog a while ago, these labels tend to offer a similar product regardless of the season – and I’m all about buying in to styles that last way beyond a fashion trend!!

Need some more inspiration for business attire for women? Click here to see my pinterest board “Business Attire For Women” divided by business sector.

What is “Business-Casual” Office Wear?

An astonishing amount – around 75% – of my working clients don’t know how to dress for the office because the term ‘business casual’ confuses them, particularly if their workplace has recently relaxed it’s dress code (which is the current trend), so we spend most of our personal styling session work-shopping what ‘smart casual’ looks like.

I offer a simple style formula for ‘business casual’ for everyone to use

Image from Pinterest

Nowadays, we don’t necessarily need the conventional corporate clothing seen a decade ago, instead we can mix & match smarter clothing to create office wear and I regularly see these pieces already IN Sydney wardrobes, they just haven’t been outfitted appropriately yet!

You might even own some fashion styles from the above images that you could re-style for work?

Creating an impressive personal brand doesn’t need to cost the earth!

What To Wear To Work

So whilst companies think they’re doing the right thing by changing the expectation of what’s acceptable corporate dress, it’s actually perplexing many of my clients as they no longer have a clear idea of what their office wear looks like.

There used to be a ‘uniform’ but now the fact that ‘smart casual’ can come in such a variation of guises, proves much more challenging to create.

In fact, lots of clients simply contact me with ‘HELP ME!’

  If this sounds like you, make a booking here


” I travel ALOT for work but don’t really know how to put together a ‘smart casual’ look or pack a professional looking capsule wardrobe. Since seeing Kim, I am so much more confident presenting to groups of 100 people knowing I look amazing! This process was LIFE CHANGING” – Trudy McGowan

Click here for hear from other satisfied clients

Corporate Clothing Can Create Conundrums!

personal branding corporate stylist
Image from Pinterest

As an image consultant and personal shopper, I deliver practical style solutions to work wear problems – well, ALL style problems actually, not just business attire!

Personal Branding Client

DRESS FOR THE JOB YOU WANT, NOT THE JOB YOU HAVE

That’s exactly what I advised Cassie, a client who won a FULL MAKEOVER when she briefed me that she wanted to elevate her personal brand for work.

Click here to learn about the 6 steps we took to improve Cassie’s personal brand

Personal Branding Workshops

Contact me to discuss a personal branding workshop for your business where we discuss everything your staff need to become the best version of themselves.

*source – How To Make Anyone Like You by Leil Lowndes

**source Nathan S. Gibson