I’ve been lucky enough to have turned my love of fashion into a career, working with some of the most prestigious global fashion brands for over 18 years across Sydney, London, New Zealand & Dubai.
I worked as a fashion designer for most of my career, then up-skilled to become a professional stylist because I was missing connecting and interacting with the people I’m most passionate about dressing – YOU!
Why I Wanted To Become A Personal Stylist
I was aware that there was a disproportionate relationship between how much customers were buying compared to how much enjoyment they were getting.
I identified the huge gap between the clothing designer and clothing consumer and realised I’m the missing piece of the puzzle who could share my fashion insight to ensure customers were better equipped when making buying decisions.
As a personal stylist, I could turn mindless consumerism in to mindful consumerism
I knew that becoming an image consultant would be a more authentic use of my skill set that could transform consumer experience in to a more positive and fulfilling one.
My Sustainable Fashion Ethos
I have a sustainable fashion ethos and believe in mixing hi-low price points to create an individual look comprised of timeless, versatile and flattering pieces that I call ‘contemporary classics’.
What really inspires me are ‘street shots’, to see how real people build outfits to satisfy the challenges of everyday life.
Degree in Fashion Design from the world renowned London College of Fashion
Diploma In Personal Styling from the Australian College of Professional Styling
- Fashion Designer
I’ve designed for high profile, international brands including H&M, Marks & Spencer, Nordstrom, City Chic & David Lawrence, as well as leading e-tailer, ASOS. This includes petite, tall & curvy.
My clothing designs have featured in various renowned publications such as Vogue, Elle, Instyle and Grazia magazines.
- Retail Manager & Personal Shopper
Extensive retail knowledge from working as a store manager & personal shopper across the UK and New Zealand.
- Fashion & Personal Stylist
Styled editorial fashion shoots for various magazines including menswear, as well as campaigns for luxury fashion brands.
I also regularly styled ‘real women’ as models for more relatable body shape features & ‘how to’ guides.
- Fashion Expert
Became a member of the expert fashion panel for Friday magazine, the most widely read magazine throughout the UAE.
- Celebrity Stylist
Work with celebrities on their everyday wardrobe to ensure they look stylish when papped by photographers!
- Corporate Stylist
Partnered with Mums@Work created all styling content for their website, the revolutionary new recruitment company who offer flexible working conditions for mums returning to the workplace.
- Corporate Image Consultant
I design and host interactive styling workshops within selected business sectors or targeted groups to motivate and teach people how to take their personal brand to the next level.
- Fashion Blogger
I’ve been published by beloved national lifestyle websites such as MamaM!a & MamaTribe and been voted in the top 15 blogs to read for 2019!
- Charity Work
Regularly donate my services to charities, most recently Habitat for Humanity
How I Help You
This diverse experience coupled with helping hundreds of global clients, forms my major competitive advantage.
My clients range from 9 years old to 69, from celebrities to mums of 5 and live all around the world yet share a common goal ; to feel more satisfied with the way they present their personal image, to be taken from frustrated – to fabulous!
How My Personal Styling Service Is Different
Click here to find out what else makes my personal styling services unique.
Find out a bit more about my approach to personal styling through my social media tabs
I appreciate we all have different needs, so feel free to call me for a chat about how I can help you, with no obligations:
Sydney - 0423 617 932
Alternatively you can email me on: