Personal Branding – Small Business

I’m lucky enough to help shape, not just the personal brand of individual clients, but the way they brand their business too

Small Business Makeover

I partner with many small business owners who need direction when forming the look and feel of how their business is perceived

Colour plays a huge role in terms of colour psychology, but also the way we combine colours to create different intentions

Below are some examples of clients I’ve transformed:

How To Create A Professional Image

The secret to creating business brand image? It actually all stems from their own personal style!

Read how to create YOUR personal brand here


1/ DR JODIE LOWINGER – Brand Refresh

Dr Jodie is an award winning clinical psychologist and founder of The Anxiety Clinic.

She is a TEDx speaker, bestselling author and podcast host, who wanted to diversify her client base

I was introduced to Jodie by the incredible Mia McLeod at The Digital Collective Co, an innovative digital marketing agency

Classic Business Attire For Women

Jodie’s previous image was strong and clean wearing corporate clothing, targeted at C suite adults

As an anxiety mindset expert, Jodie’s makeover brief was a softer, more approachable personal style to attract children and families.

Because fashion is a language, that’s exactly the types of looks I created! Softer & more approachable using natural fabrics, tonal outfits in lighter shades, set in different lifestyle shots

I submitted:

  • fresh colour palette to flatter Jodies features
  • mood boards including actual clothing to satisfy various settings
  • shopping links for Jodie to purchase ready for her makeover
  • different ways to style each piece so Jodie had outfit choices on set

Here’s the final photoshoot. A much more holistic vibe, expressing the different sides to Jodies’ personality to connect with a wider client base

Dynamic, approachable, interesting and utterly stylish

And then Jodie made it in to Vogue Australia, sharing her method for reaching your personal peak!

Read more about Personal Branding here or read my article for Emma Duzhnikova on PERSONAL BRANDING & HOW TO INFLUENCE USING CLOTHES here


1/ JESS KENT – New Brand

Jess is a talented creative who teaches design at the University Of New South Wales

She started a new business JKCreative building brands, offering graphic design and mentoring to new start ups

Jess was creating a brand image from scratch and needed direction on how to style herself and her website to best reflect her minimal, uncomplicated approach to business

Styling Service

She booked me for a Full Makeover so we could workshop all aspects of her personality to ensure an authentic interpretation

We selected shades from her flattering colour palette that represented ‘HER’ then worked them in to Jess’s website through well chosen clothes and accessories during a personal shop

The clothes styles needed to represent Jess’s professional aptitude, whilst expressing her playful edge

JKCreative website strikes the perfect balance between clean & polished, yet warm, and that’s EXACTLY who Jess is!

See another example of Cassie’s professional makeover I did for charity here or get in touch to discuss your branding needs here