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I’m lucky enough to help shape, not just the personal brand of individual clients, but the way they brand their business too.
I partner with many small business owners who need direction when forming the look and feel of how their business is perceived.
Colour plays a huge role in terms of colour psychology, but also the way we combine colours to create different intentions.
Below are some examples of clients I’ve transformed:
The secret to creating business brand image? It actually all stems from their own personal style!
Dr Jodie is an award winning clinical psychologist and founder of The Anxiety Clinic.
She is a TEDx speaker, bestselling author and podcast host, who wanted to diversify her client base.
I was introduced to Jodie by the incredible Mia McLeod at The Digital Collective Co, an innovative digital marketing agency.
Jodie’s previous image was strong and clean wearing corporate clothing, targeted at C suite adults
As an anxiety mindset expert, Jodie’s makeover brief was a softer, more approachable personal style to attract children and families.
Because fashion is a language, that’s exactly the types of looks I created! Softer & more approachable using natural fabrics, tonal outfits in lighter shades, set in different lifestyle shots
I submitted:
Here’s the final photoshoot. A much more holistic vibe, expressing the different sides to Jodies’ personality to connect with a wider client base.
Dynamic, approachable, interesting and utterly stylish
And then Jodie made it in to Vogue Australia, sharing her method for reaching your personal peak!
Read more about Personal Branding here or read my article for Emma Duzhnikova on PERSONAL BRANDING & HOW TO INFLUENCE USING CLOTHES here
Jess is a talented creative who teaches design at the University Of New South Wales.
She started a new business JKCreative building brands, offering graphic design and mentoring to new start ups.
Jess was creating a brand image from scratch and needed direction on how to style herself and her website to best reflect her minimal, uncomplicated approach to business.
Jess booked me for a Full Makeover so we could workshop all aspects of her personality to ensure an authentic interpretation
We selected shades from her flattering colour palette that represented ‘HER’ then worked them in to Jess’s website through well chosen clothes and accessories during a personal shop
The clothes styles needed to represent Jess’s professional aptitude, whilst expressing her playful edge
JKCreative website strikes the perfect balance between clean & polished, yet warm, and that’s EXACTLY who Jess is!
Jennie was launching a brand new business as an educational consultant, Cromwell Solutions
She had her logo and colour story decided for her website, but needed to link that to a strong personal brand that was yet to be discovered
We created several outfits during our Personal Shopping session which defined her website branding, but more importantly symbolised the professional image she wanted to portray whilst showing her point of difference.
See another example of Cassie’s professional makeover I did for charity here or get in touch to discuss your branding needs.
