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Customizable B2B services that elevate employee personal brand, confidence and success.
Your people are what make your business tick and when they feel great about themselves their confidence and productivity filters through your organisation and out to your clients in a tsunami of success!
Research shows your staff are judged within the blink of an eye* based on their clothing.
First impressions count because they last, so employees who look professional and polished reflect your business values too
BECAUSE CLOTHES ARE A LANGUAGE, YOU CAN CHANGE HOW PEOPLE SEE YOU AND YOUR BUSINESS, SIMPLY BY CHANGING CLOTHES
The role of style in personal branding is timeless, but the definition of “dressing for success” in business has changed and this has created challenges for many people across multiple industries…
Examples Of Corporate Style Evolution
Modern offices don’t tend to dictate such rigid rules about how staff should dress anymore, but this means we need to provide new guidance on how employees can elevate their look to feel confident, comfortable yet professional
Relaxed dress codes means more thinking and planning is necessary, hence why clients are coming to me perplexed about what work appropriate outfits look like nowadays
This is also a catalyst to why more staff want to work from home, clients tell me they simply don’t feel confident to dress for their workplace anymore, causing anxiety about ‘doing it wrong’
This is the powerful shift I facilitate through my Corporate Style Evolution Code©.
My corporate styling is underpinned by the Theory of Enclothed Cognition* and delivered through in-person or online services that educate, inspire and empower your staff whilst having fun!
*The “Theory of Enclothed Cognition”
A study in 2012 by Adam and Galinsky, First published in Journal of Experimental Social Psychology, showed that changing your self image actually changes the way you SEE yourself, but more importantly, it changes your BEHAVIOUR.
The “Theory of Enclothed Cognition” describes the effect that different clothes have on the wearers psychological processes and cognitive behavior (focus, understanding, retention of information etc) because of the symbolic meaning when physically wearing that item**
