Customizable B2B services that elevate employee personal brand, confidence and success.
Your people are what make your business tick and when they feel great about themselves their confidence and productivity filters through your organisation and out to your clients in a tsunami of success!
Research shows your staff are judged within the blink of an eye* based on their clothing
First impressions count because they last, so employees who look professional and polished reflect your business values too
Investing in the evolution of your staff is the best ROI and includes up-skilling them in executive presence
STAFF ATTIRE IS MORE THAN JUST CLOTHES; IT’S A STRATEGIC TOOL THAT WHEN USED CORRECTLY, CAN INFLUENCE SOCIAL PSYCHOLOGY
The role of style in personal branding is timeless, but the definition of “dressing for success” in business has changed and this has created challenges for many people across multiple industries…
Examples Of Corporate Style Evolution
Then: Heavily tailored formal business attire as the only way to project professionalism
Now: Embracing more relaxed separates that mix & match to create a modern, approachable look = business-casual
Then: Prioritised traditional subdued colours like black, navy and grey to convey seriousness and reliability
Now: Incorporating bolder colours & patterns that express individuality and creativity while maintaining professionalism
Then: Wore classic and often uncomfortable heels for women and dress shoes for men to complete the professional look
Now: Opting for stylish and comfortable alternatives – loafers, flats, and even sneakers
Modern offices don’t tend to dictate such rigid rules about how staff should dress anymore, but this means we need to provide new guidance on how employees can elevate their look to feel confident, comfortable yet professional
Relaxed dress codes means more thinking and planning is necessary, hence why clients are coming to me perplexed about what work appropriate outfits look like nowadays
This is also a catalyst to why more staff want to work from home, clients tell me they simply don’t feel confident to dress for their workplace anymore, causing anxiety about ‘doing it wrong’
Read this study by the National Institute of Health about how “employees perceived unspoken demands to look good and appropriate to represent the company brand” takes a “considerable amount of time” and “creates stress in work”
This is the powerful shift I facilitate through my Corporate Style Evolution Code©.
My corporate styling is underpinned by the Theory of Enclothed Cognition* and delivered through in-person or online services that educate, inspire and empower your staff whilst having fun!
*The “Theory of Enclothed Cognition”
A study in 2012 by Adam and Galinsky, First published in Journal of Experimental Social Psychology, showed that changing your self image actually changes the way you SEE yourself, but more importantly, it changes your BEHAVIOUR.
The “Theory of Enclothed Cognition” describes the effect that different clothes have on the wearers psychological processes and cognitive behavior (focus, understanding, retention of information etc) because of the symbolic meaning when physically wearing that item**
